FE/MP LAPSE WINDOW 25-40% IN 12MO PGP LAPSED-POLICY RECOVERY 10-15% PGP AT-RISK SAVE RATE 10-15% COST TO SAVE vs ACQUIRE 6-9× CHEAPER SMS OPEN RATE 95% EMAIL OPEN RATE 12-18% AUDIT TO WRITTEN SOW 2 WEEKS SETUP FEE $0 FE/MP LAPSE WINDOW 25-40% IN 12MO PGP LAPSED-POLICY RECOVERY 10-15% PGP AT-RISK SAVE RATE 10-15% COST TO SAVE vs ACQUIRE 6-9× CHEAPER SMS OPEN RATE 95% EMAIL OPEN RATE 12-18% AUDIT TO WRITTEN SOW 2 WEEKS SETUP FEE $0
Retention Infrastructure · Final Expense · Mortgage Protection · Independent Agencies

Recover the 25–40% of FE/MP policies quietly lapsing inside 12 months.

PolicyGuard Pro is the retention infrastructure for Final Expense and Mortgage Protection agencies. Risk-scored cadence, multi-channel outreach, TCPA-compliant by default. Start with a 2-week Audit — see exactly what your real persistency rate is and what it's costing you.

Book a Retention Audit ($3,500) → See how it works
25-40%
FE/MP Lapse Rate Year One
10-15%
Lapsed Policies We Recover
10-15%
At-Risk Policies We Save
6-9×
Cheaper to Save vs. Replace
$0
Setup Fee
01 · The Problem

The retention gap nobody is measuring.

Most FE/MP agency owners believe their lapse rate is around 10%. The real number is 25–40% inside the first 12 months. If you wrote $3M of premium last year and lost 30% to lapse, you didn't write $3M — you wrote $2.1M. The other $900k walked. And you worked, paid overrides, and chased leads for it for free.

25-40%

FE/MP lapse inside 12 months

The hidden hemorrhage. Industry numbers most agency owners never run on their own book.

$900k

The walk-away on a $3M book

A 30% lapse rate on $3M premium = $900k of work, overrides, and leads you essentially did for free.

~$200

Cost to save a Day 47 policy

Vs. $1,200–$1,800 to acquire a fresh customer. Saving is 6–9× cheaper than replacing.

3

Reasons retention attempts fail

No risk scoring. No real multi-channel cadence. No TCPA-compliance layer. PolicyGuard Pro solves all three.

"We were so focused on new business that we didn't see how much was falling out the back. By the time we looked, we'd lost six figures in annual premium."

— Independent Agency Owner, Dallas TX
02 · How We Work Together

One product family. Four ways to engage.

Start where you are. Most clients begin with the Audit. Each tier builds on the one before. You never have to buy the whole ladder up front.

01

Audit — diagnose your retention motion

2-week diagnostic on your current book. We calculate your real persistency rate, build a risk-score model for your policies, and deliver a written SOW for the Build phase. This is the cold-prospect entry point — the lowest-risk way to find out what's actually happening in your book.

$3,500 flat2 weeksWritten SOW
02

Build — install the system into your stack

We deploy the cadence + compliance infrastructure into your existing CRM and outreach environment. Risk scoring, multi-channel cadence (SMS / email / ringless voicemail), TCPA-compliant consent layer, warm-transfer routing to your licensed agents. You own it. You operate it. Or you graduate to DFY.

$10–20k flat4–8 weeksYour CRM, your stack
03

DFY Managed — we operate the entire retention motion

Our team runs cadence, warm transfers, weekly reporting, and quarterly retention math reports. You get the results without the operational lift. Base retainer + 15% performance bonus on recovered premium. Only sold to clients who've completed the Build — we want you to know what you're getting.

From $5,000/mo+ 15% recovered premiumOngoing
04

SaaS — self-serve the platform

For agencies with in-house ops staff who want to operate PolicyGuard Pro themselves. Full platform access, risk scoring engine, TCPA compliance audit trail, reporting dashboard. Available after a Build engagement so we know your environment is set up right.

$497–$1,497/moSelf-serveYear 2+ graduation
03 · Who It's For

Built for FE & MP agency owners.

5–25 producers. $2–10M in annual premium. Watching policies lapse and tired of the math. If you're outside this profile we'll tell you on the first call — that conversation is free.

🎯

Best Fit

FE / MP Independent Agencies

Independent Final Expense or Mortgage Protection agencies running their own CRM and outreach stack.

  • 5–25 producers
  • $2–10M annual premium
  • AgencyZoom / Go High Level / Ringy
  • Watching lapse rate climb
🏛️

Also Serves

IMOs & FMOs at Scale

Marketing organizations deploying retention infrastructure across multiple downline agencies.

  • Custom DFY engagements
  • White-label SaaS available
  • Multi-agency dashboards
  • Volume pricing

NOT For

Skip the call if you're here

We turn away wrong-fit prospects. Honest filter saves both sides time.

  • AIL captive agents
  • NAA, SFG, or any MLM downline
  • Agencies under 200 active policies
  • Agencies without exportable policy data
05 · Results

Numbers that actually matter.

From our existing book, anonymized. Every metric connects directly to revenue retained and policies saved — not vanity engagement numbers. Case studies coming as external clients close in Q3.

10-15%

Lapsed Policies Recovered

Of policies that have already lapsed, we recover 10-15% via systematic cadence. Most agencies recover 0%.

10-15%

At-Risk Policies Saved

Of policies showing lapse signals (missed payment, engagement drop), we save 10-15% before they cancel.

6-9×

Cheaper to Save vs. Replace

~$200 cost to save a Day 47 policy vs. $1,200-$1,800 to acquire a new customer.

95%

SMS Open Rate

Vs. 12-18% email open rate. Why our cadence leads with SMS, not email.

$0

Setup Fee

No upfront cost on any tier. Audit is flat-fee. DFY is month-to-month after initial term.

2 wks

Audit to Written SOW

From signed engagement letter to delivered diagnostic + Build SOW in two weeks.

04 · Pricing

Transparent pricing. Four tiers. Start where you are.

Most cold prospects start with the Audit. Existing clients ladder up to DFY. Pick the engagement that matches your commitment level and budget.

Tier 01 · Cold-Prospect Entry
Audit
$3,500
flat · 2 weeks
  • Real persistency rate on your book
  • Lapse pattern analysis (Day 47/90/180)
  • Risk-score model built for you
  • Written retention recommendations
  • Detailed Build SOW
  • Anonymized benchmark vs. our book
  • Install into your stack
  • Ongoing operation
Book Audit →
Tier 02 · The Install
Build
$10–20k
flat · 4–8 weeks
  • Everything in Audit
  • Risk scoring deployed
  • SMS + email + RVM cadence built
  • TCPA consent layer + audit trail
  • Warm-transfer routing
  • 30-day post-launch optimization
  • You own + operate the system
  • Ongoing operation by us
Talk About a Build
Tier 04 · Self-Serve
SaaS
$497–$1,497
per month · post-Build
  • Full PolicyGuard Pro platform access
  • Risk scoring + cadence engine
  • TCPA compliance dashboard
  • Reporting + analytics
  • For agencies with ops staff
  • We don't operate it for you
  • No setup support
  • Available after Build
Learn About SaaS

No setup fees on any plan. Founding Cohort discount expires once 5 DFY clients sign.

Most "audits" are a slide deck. This isn't.

14 days of real diagnostic work on your specific book. Operator-grade outputs, not consultant theater. Every deliverable below is yours to keep — even if you never engage us beyond the audit.

WEEK ONE

  • Day 1. Discovery call + CSV data collection (last 24 months of issued policies)
  • Days 2-3. Data cleaning, deduplication, and persistency rate calculation
  • Days 4-7. Custom risk-score model built for your book's specific signal mix

WEEK TWO

  • Days 8-10. Lapse pattern analysis — day-clustering, demographic flags, face-amount segmentation
  • Days 11-12. Cadence design + TCPA compliance gap audit + remediation checklist
  • Days 13-14. Final 20-30 page report + 60-min presentation call + written Build SOW

WHAT YOU TAKE HOME (YOURS TO KEEP)

📊 Real Persistency Calculation

Not the carrier's number — your actual 12-month persistency, calculated from your data. Most owners are off by 10-20 points.

🎯 Risk Score Spreadsheet

A working risk-score model tuned to your book. Plug new policies in and prioritize outreach immediately — no PolicyGuard Pro required.

📈 Lapse Pattern Report

When your policies actually lapse (Day 47? 90? 180?). Which demographics, face amounts, and lead sources lapse fastest.

📱 Cadence Design Document

Specific SMS + email + ringless voicemail sequences with timing, messaging templates, and trigger logic.

⚖️ TCPA Compliance Gap Analysis

Where your current outreach is legally exposed. Specific remediation checklist before any SMS goes live.

📋 Written Build SOW

Exact pricing and scope to install the system. Continue with us or take it to your own team — your call.

📞 30-Day Post-Audit Support

Email questions about the recommendations for 30 days after delivery. We answer until you're clear on next steps.

🔓 Anonymized Benchmark

How your book performs against the FE/MP industry baseline we operate against. Context most owners never see.

Audit ROI math: if your book is $2M+ in annual premium and your real lapse rate is even 25%, the audit typically identifies $40k-$120k in recoverable premium. The audit pays for itself if you recover even 3% of that — which is below our floor on actual delivery.

Book the Audit →

Activation Sprint — $3,500, 30 days

For prospects who want to skip the Audit/Build sequence and jump straight to a 30-day DFY trial. Day 1: risk score on your book. Days 2–28: cadence we operate. Day 30: final report with retained premium $ proof. Natural transition to ongoing DFY at list price — no commitment to continue.

Start My Sprint →
06 · About

Built by an operator inside the work.

Carlos Zambrano operates cadence and compliance infrastructure inside a national insurance organization. Day in, day out, against a real multi-state book of business. PolicyGuard Pro is the system he built there — now productized for outside Final Expense and Mortgage Protection agencies that want the same results without building it themselves.

The methodology isn't theoretical. It's what's actually running. Every recommendation comes from operating an active book, not from a deck or a case-study collection.

Newsletter: The Retention Memo → X / @carloszbuilds LinkedIn
07 · FAQ

Common questions.

How is this different from Levitate or AgencyZoom?

Those are CRM and general workflow tools. PolicyGuard Pro is dedicated retention infrastructure with TCPA compliance built in from day one. We layer on top of (or replace specific functions of) your existing tools — we're not competing with your CRM.

What if my customers haven't given SMS consent?

The first week of any engagement includes a consent audit. We don't send a single SMS until your contact list is documented as TCPA-compliant. Compliance is the foundation, not a feature.

Can you serve captive agents (AIL, NAA, SFG)?

No. We only work with independent FE/MP agencies that own their own data and commissions. Captive contracts make this work legally and operationally impossible.

How do you measure "recovered premium" for the DFY 15% bonus?

Any policy actively at risk of lapse that returns to good standing within 90 days of our intervention. Calculated quarterly on the trailing 90 days, invoiced at quarter close, payable net 30. Full audit trail in your dashboard.

What if my book is under 200 active policies?

Don't hire us. The math doesn't work for either side until you cross 200 policies. We'll tell you that on the first call and recommend a manual approach you can run yourself.

Do you sell insurance?

No. PolicyGuard Pro provides retention infrastructure services to licensed agencies. Your licensed agents close all policy decisions. We are not insurance brokers and do not bind coverage.

How long until I see results?

Audit: 2 weeks to written diagnosis. Build: first policies recovered within 30 days of go-live. DFY: measurable retained premium within 60 days. Activation Sprint: 30-day proof with $ retained on the final report.

Find your real persistency rate in 5 minutes.

A 7-page worksheet most FE/MP owners use to discover their persistency is 15-25 points lower than what the carrier shows them. Three inputs. Four answers. Includes interpretation guide and what to do if your number scared you.

  • ✓ Your actual 12-month persistency rate (not the carrier's number)
  • ✓ Premium that walked off your book last year
  • ✓ 3-year forecast if nothing changes
  • ✓ Industry benchmark — where you sit vs. peers
  • ✓ The 3 reasons retention attempts usually fail

Get the calculator

Instant PDF download. We'll also send you The Retention Memo (weekly, free, unsubscribe anytime).

PDF · 7 pages · No credit card

Weekly field notes for FE/MP agency owners.

Each issue: retention math from a real book, what's working on the PolicyGuard Pro build, or a tactic you can install Monday. Free. Weekly. No fluff.

Subscribe →
08 · Talk to Us

Ready to find your real persistency rate?

Tell us about your book. We'll point you to the right starting tier — Audit, Activation Sprint, or a Discovery call for DFY. First conversation is always free.

🎯

Honest qualification

We turn away wrong-fit prospects. Saves both sides time.

🔒

No long-term commitment

Audit and Sprint are flat-fee. DFY is month-to-month after initial term.

📊

Full transparency

Weekly reports showing what was sent, who responded, and what was recovered.

🔒 No spam. No pressure. Just a straight conversation about your book of business.

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